Logos and Marks 2018 | Part 06 : https://www.behance.net/gallery/62866383/Logos-and-Marks-2018-Part-06
This logo successfully represents this land developing and civil engineering firm as a contemporary business with their eye on the future. The mark is inspired by a standard target tool used in their industries. Because the majority of W+A’s clients are from within these industries, this provides an excellent communication. The negative space from within the typography creates the “+” in the name, but also serves as a crosshair, as seen in the tools of their trade.
Custom logo as part of a design study of the TV program 'x:enius' running on arte. Detail: http://dribbble.com/shots/396196-x-enius/attachments/21789