Designer: PIOTRLOGOFrozen yogurt shop in Macau. At first, we had tried to go with something more gentle, smooth and subtle (to match yogurt`s creamy texture), but it turned out that the client prefers a heavier, less refined approach.
This is a design based on client`s own sketch.
Gameful is a bit about people, a bit about game mechanics and a bit about branding, service design and overall UX. It's focusing on a person as the main receiver of the gamification approach. And so the logo shows.