Designer: Elena ZlatovaLogo and visual identity of Africa Innovation Syummit designer: Salif Silva client: Ihaba Building Enterprise Inc. This project was developed as part of the communication and promotional strategy of Africa innovation Summit .(www.africainnovationsummit.com) The purpose was to create a dynamic image and show the diversity and multiplicity of innovation in Africa.
Simonson Lumber Company is a fourth generation family owned and operated building materials supplier whose success has been founded upon the following principles; Listen to customers needs; Deliver the best possible value at a fair price; Always conduct business affairs with honesty and integrity; Treat employees with respect and dignity. Company's founder Nels Simonson made his first debut and established the business in 1933. Simonson Lumber & Hardware identity draws inspiration from the nature itself, which can be noticed in the background of the emblem. The emblem have the classic and traditional feel to it and features Lumber Jack. Comes in three different variations/versions: Main, alternate and simplified. - MAIN version is uploaded. My job was to transmit the brand's most important values: friendliness, comfort, trustworthy and honesty.