Road Leaf

A logo to promote the use of electric/clean vehicles. Designer: Casey Herman
Submitted: 09/18/2015 • Featured: 05/22/2016
Stats: This logo design has 17720 views and is 1 times added to someone's favorites. It has 13 votes with an average of 4.00 out of 5.

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Casey Herman

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Human resources company.

Half-symbolic, half-typographic concept. I have started with a concept of a road leading ahead, with a guiding star above, showing the way. Then, I had to add top serifs to get the letter "T", and with a little stretch of imagination it could be interpreted (or rather the negative space it creates) as the night-sky`s sphere.

I am pretty happy with the shape I have ended up with. It is purely geometric, simple, elegant, unique and strong. Of course it is also the initial of the company name, and the hidden message can be viewed as added value.

keywords: "T", professional, trustworthy, solid, experienced, elegant, simple, guidance

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