Designer: Denis Aristov Client: Panorama Industry: Food Keywords: tapas, bar, bull, Spain, bullfights, corrida, food, red, yellow, round, arena, sun, sand, typographic, T, horns
Fund management company based in Dubai, focused on exotic emerging markets: Middle East, Africa and Central Asia.
"Jadara" is an Arabic word meaning: merit, competence, worthiness, leadership. We have tried out a lot of ideas, but finally we settled on the symbol of an olive tree, suggested by the client. It conveys most important Jadara values - strength, determination, wisdom, stability and sustained growth. The symbol has been matched with lettering that subtly reminds Arabic typography.
keywords: olive tree, middle east, responsibility