Designer: LogomachineWhen you see, you act, so seeing is acting - a path to radical transformation. The Eye in Hand symbol is a multi-cultural expression of the interactive bond between two essential human functions: 1) Eye: sensing, knowledge, observation, omniscience (all-knowing), and 2) Hand: doing, power, acting, omnipotence (all-powerful). "It is only when you see the conditioning and the danger of it immediately, and as you see a precipice, that you act. So seeing is acting."
PureRein is a producer and distributor of healthy food Its founder, valuing the work of designers, like Polish logo design legend – Karol Śliwka – wished for a classically simple logomark. The created graphic combines symbols of a fork and a flower, representing food, nature and happiness. The fitting font is rounded, organic-like. Working with the Purerein brand consisted also of designing an extensive series of packaging with hand drawn illustrations of plants associated with the products.
