The Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner. The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as portray the emotive nature of the business.
Logo design for a Dutch sport physiotherapy company called 'fysiosportief'. They asked me to come up with a new refreshing logo for their business. The client preferred the type to be custom and as friendly looking, easy to read and a little twist integrated in it that shows some sort of speed and dynamic. The icon is a combination with the letter 'F' together with a running human. Also tried to perfect the balance by adding that same shadow effect from the typo.
This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"