Designer: BKLuxline is brand of high quality, luxury appliances. They are introducing a new product, a Gold edition of our Luxline Portable hot water system. The product is a portable showering and hot water system for caravan, camping, animal washing, and boating use. As suggested by the Luxline brand, they want to create a sense of luxury and high quality. While the product is for use outdoors and camping, it is for people who want to do these things in comfort.
Inspired by the Spirograph, Urban Jungle designed the identity using a combination of four semi-transparent aqua and ochre circles. The circles symbolize the convergence of two unique corporate entities into one new corporate brand identity — Vantage. Using charcoal for the typeface, the identity blends a vibrant colour palette giving it a fresh, smart and energetic feel, and reflects the youthful and contemporary edge of the company.