Designer: sicasimadaFASHION HOUSE Group is a developer and operator of fashion outlets from UK. A rebranding – the new logo was developed from a bold and surprising, albeit logical evolution of the old logomark. The abstract form of rising geometric solids invokes associations with both developer and operator activity of the Group. It references spatial dimension, development and growth. The colorful and multipart construction of the mark reflects the wide spectrum and multiple directions of FH Group’s activity. Graphic motifs derived from the mark’s structure form spectacular configurations to be used in layouts of publications and advertisements, while the colour palette allows building navigation with use of the colour code.
The School of Thought is a free online education platform that provides courses, apps, games and content to teach creative and critical thinking skills. The purpose of The School of Thought is to help us question all schools of thought; and to teach the next generation how to think, rather than what to think. It aims to do this by plugging academia directly into the best of the creative industries, bypassing the bureaucracy of the education system to create genuinely engaging and effective learning resources that any student or teacher can access for free. The structure of the platform will be modular, contextual, and multi-faceted, and so the brand identity needed to act as more than just a logo - it needed to act as integrated part of the functionality of the platform and how it is used.
