Unused proposal for an electronic dance music label, specializing in Tech House and Electro.

The name is taken from the Tharsis region on Mars, the largest volcano range in our solar system.

The symbol is a stylized, geometrical representation of the unique arrangement of the Tharsis volcanoes, while the individual facets can be seen to represent movement in music. The type is custom, and reflects the 45 degree angles in the symbol. Color is indicative of Mars. Overall, I wanted the aesthetics of the mark to coincide with the synthetic techiness of the music, but I also wanted it to look very futuristic and sci-fi, as if it were an emblem on a Martian spacecraft.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.