Designer: BigUglyWolfThe Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner. The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as portray the emotive nature of the business.
Logo proposal for a digital media that working together with talented creators to write articles, produce videos and publish the content to the public.