Designer: TømmePlatform brings many talents together to form a solution, this is what makes up Platform - in a nutshell. The branding signifies these talents with multicoloured squares which are brought together to make up the logo and branding. The squares also form a 'platform' shape.
The main logo is ever changing and diverse. The number of squares and the colours are constant, but they rearrange from letterhead to business card to website etc., so it'll always look the same but is dynamic and evolving - just like Platform’s work.
'a' and 'e' forming as a circular ambigram or monogram. On the center of the ambigram we can see a 'S' which represents my real name 'Shylesh'.
This logo successfully represents this land developing and civil engineering firm as a contemporary business with their eye on the future. The mark is inspired by a standard target tool used in their industries. Because the majority of W+A’s clients are from within these industries, this provides an excellent communication. The negative space from within the typography creates the “+” in the name, but also serves as a crosshair, as seen in the tools of their trade.
