Designer: alekchmuraIT Consulting Company located in Washington D.C. specializing in Virtualization, Network Design and Cyber Security
You Can Change is a logo prototype for a coaching company. The concept used for the creating this logo is very simple: the ladder represents the challenge (life difficulties) and each step must be given according the coach orientation, but the lamp (the personal illumination) only can be changed by the own person coached. The example of lamp replacement arose from the fear that many people have to climb the steps on their own, but with proper help, they can acquire sufficient confidence to complete their task.
Fund management company based in Dubai, focused on exotic emerging markets: Middle East, Africa and Central Asia.
"Jadara" is an Arabic word meaning: merit, competence, worthiness, leadership. We have tried out a lot of ideas, but finally we settled on the symbol of an olive tree, suggested by the client. It conveys most important Jadara values - strength, determination, wisdom, stability and sustained growth. The symbol has been matched with lettering that subtly reminds Arabic typography.
keywords: olive tree, middle east, responsibility