Designer: yacekyInspired by the Spirograph, Urban Jungle designed the identity using a combination of four semi-transparent aqua and ochre circles. The circles symbolize the convergence of two unique corporate entities into one new corporate brand identity — Vantage. Using charcoal for the typeface, the identity blends a vibrant colour palette giving it a fresh, smart and energetic feel, and reflects the youthful and contemporary edge of the company.
The 'cineflor' is made up of two words, 'cine' (root - kineo is an ancient Greek word, meaning 'to move' or 'stir up') and 'flor' ( root - latin word for the flower), e.g. energy healing, massage therapy, different types of creativity,etc.