This logo is based on several very identifying elements Olivares in Baroque era and today, at first glance identifies the typical silhouette of a woman of high society of the time, which highlights the use of the wig and skirt with bell shape. As Olivares identification element has taken the shape of the skirt typical of the period to represent the tunnel, also called "El Camarin" that exists between the Collegiate Church of Santa Maria de Las Nieves and the Granary. Identification have been incorporated and timeless texts representing the whole.
"Dos Tios Serios" in english means "Two Serious Guys". This logo was designed for an agency created by two youngs enterpreneurs. The logo has 2 views: on one hand we can see a man with moustache, that symbolized the serious part of the agency, on the other hand we can see two guys holding hands, that symbolized the creative and funny part of the agency.