Pendo started as a webdevelopment company trying to be of big value to its customers. Pendo is Latin for 'value', the meaing behind the name is that the idea of the client together with our solution creates a better/stronger result (more valueable).

Because we started as webdevelopment company the logo exists of two brackets < and >, these two combined create a stronger (more valueable) link.

The color is not final yet, I'm thinking of using a slightly darker and more blueish color in the final version.