Unused proposal for an electronic dance music label, specializing in Tech House and Electro.

The name is taken from the Tharsis region on Mars, the largest volcano range in our solar system.

The symbol represents the blips and bleeps of the electronic music. Color is indicative of Mars. Custom type coincides with the roundness of the dots, and reflects the synthetic techiness of the music.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.