Forjando Diamantes (Forging Diamonds, in English) is an educational organization dedicated to strengthening and developing personnel for entry or qualification in Multi Level Marketing. The brand name was already included in the Briefing, which is why I had to focus on creating an image that represented the ideals of the business and the literalness of his denomination.

You Can Change is a logo prototype for a coaching company. The concept used for the creating this logo is very simple: the ladder represents the challenge (life difficulties) and each step must be given according the coach orientation, but the lamp (the personal illumination) only can be changed by the own person coached. The example of lamp replacement arose from the fear that many people have to climb the steps on their own, but with proper help, they can acquire sufficient confidence to complete their task.

Yuuhakkan Dojo, which means "cross swords among friends," is a group of friends who meet regularly to practice Kendo. With the opening up this community to new members, it became necessary to create an image to represent them. The artistic design was entirely based on Japanese heraldry, through the use of pre-established concepts (friends + cross swords) in a unique way called Kamon (crest Japanese). The helmets Kendo in continuous circle represents the never-ending friendship through martial art. In the center, in a very delicate way, there is a flower formed from the touch of the tips of bamboo swords used in training. However, the logo has several flowers of different ways. They also represent the monentos only experienced by the group.