Angles logos (4)
This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.
The idea is that the triangular facets form a series of open holes, or "portals," in multidimensional space. The central facets can also be seen to form a cube which is open on three sides. Lying before each opening is another opening on that side's respective "floor," yet, in an Escher-like paradox, where spatial orientation is an irrelevant construct, there is no floor. There is no up, down, left, right, back, or forth. This hyperspatial environment suggests infinite possibilities for the arrangement, manipulation, and exchange of data.
For color, the idea is that the primary colors that form the central cube beget the secondary colors that rotate outward, suggesting expansion, transformation, evolution.
The mark employs a custom typeface that compliments the angularity of the mark.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
0Nov-11-13
This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.
This wordmark features triangular facets — symbolic of the flow of data — that point inward toward the name, reinforcing the namesake.
The mark employs a custom typeface that compliments the triangle shapes.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
0Jun-21-13
This logo is for a completely fictitious entity named Three Nuts General Contractors.
The idea for this brand came to me when I was out and about in the world, and saw a contractor's work van drive by. As I looked at the number 3 in the telephone number on the van, I started thinking about how a cleverly constructed 3 could reveal a wrench in negative space.
Using a hexagonal bolt nut as my main source of inspiration, I thought of a whimsical name which would support the concept I had in mind. In this hypothetical situation, the "Three Nuts" could be a team of three general contractors.
The icon is built from the angles of the bolt nut, and the entire mark should evoke a heavy industrial feel; something that could be stamped into metal, etched into wood, or simply affixed on the side of a work van.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
0Sep-18-11
Unused proposal for an electronic dance music label, specializing in Tech House and Electro.
The name is taken from the Tharsis region on Mars, the largest volcano range in our solar system.
The symbol is a stylized, geometrical representation of the unique arrangement of the Tharsis volcanoes, while the individual facets can be seen to represent movement in music. The type is custom, and reflects the 45 degree angles in the symbol. Color is indicative of Mars. Overall, I wanted the aesthetics of the mark to coincide with the synthetic techiness of the music, but I also wanted it to look very futuristic and sci-fi, as if it were an emblem on a Martian spacecraft.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
0Aug-22-11