Unused concept for client for an upcoming online cloth store. Spanish word Vivo means live, alive,living, lively, vivid, hot, bright, quick, vital, active, rich, smart, animated, happy, etc.
The good life! .. logo inspired by the beautiful Roman life of the '50s and '60s as the famous Fellini film. To make the logo a lot of fun and interesting I put a dog on the famous Vespa, a symbol of those years. The logo sums up the light-heartedness and joy, with a very humorous tone, in those years logo suitable for all business-like look and inspire joy in their brand