As a logo exercise I wanted to work with shapes and playing with negative space. The idea was that 'hidden shelf' is one of those great book stores that you can never find unless you know of it. There are hidden treasures in cities and urban areas in way of shops. The identity becomes a book or even a lowered basement and the pages are a play on books pointing the viewer again to the symbol of a book store.
Designer: Natalya
Submitted: 01/31/2011
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The logo concept of a financial firm that connects companies from the Croatia, Slovenia, Bosnia and Serbia with investors from Western Europe, North America, Asia and the Middle East.
0Aug-01-13
sign is designed for scientific and practical journal "Current Research"