Designer: Stuart L. Crawford"Irini's House" is a group of appartments in Skiathos Island, Greece. The appartments combine impeccable services and a friendly, relaxed atmosphere with magnificent view to the Aegean Sea. The symbol created for this corporate identity is a fresh, colorful representation of the "Greek Summer Sun". Skiathos island is a very green, beautiful and cosmopolitan place to visit for your summer holidays..
Fansite is a modern, digital equivalent of a fan scrapbook or fanzine; a social network for fans to get together, discuss and swap content based on their favourite celebrity. The typeface selected is modern and has a strong relevant personality itself, but it is treated in a unique way. Each letter is tightly cropped, yet still legible, inspired from old fanzines when fans would use scissors to cut and layout their magazines. This modern, digital equivalent creates a unique and memorable logotype.
This logo is for a completely fictitious entity named Three Nuts General Contractors.
The idea for this brand came to me when I was out and about in the world, and saw a contractor's work van drive by. As I looked at the number 3 in the telephone number on the van, I started thinking about how a cleverly constructed 3 could reveal a wrench in negative space.
Using a hexagonal bolt nut as my main source of inspiration, I thought of a whimsical name which would support the concept I had in mind. In this hypothetical situation, the "Three Nuts" could be a team of three general contractors.
The icon is built from the angles of the bolt nut, and the entire mark should evoke a heavy industrial feel; something that could be stamped into metal, etched into wood, or simply affixed on the side of a work van.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.