"Our goal for a study of implementation of the new brand was to be based on the ideas and key objectives of the company are: Provide industrial assembly and maintenance services with quality and efficiency, which results in a competitive price and profitability. For the development of typography, seek work in the union of metal objects of everyday business, such as pipes, metal profiles and iron sheets, thus creating a unique and solid typography.”
Pharmabond are a new medicinal supply company in the US, deal with mostly bulk supply for private practices. The apple represents health; it is a continuous line with a loop implying ongoing health. The loop doubles as a droplet, to symbolise medicine, water, purification, etc. The leaf is also a subtle P. The blue enclosure is a protective seal to ensure ongoing health.