The Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner. The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as portray the emotive nature of the business.
Based on the story of Harry Paye. A legendary smuggler, pirate, hero, villain and more. Old Harry Rocks are a formation of rocks in Dorset, England, named after him. Logo is for a brand of rum I'm working on.