Designer: FrinleyARCH ATELIER is an architecture and interior design studio based in Damascus, Syria. Formed and ran by a group of young architects who carry big dreams to establish their atelier into a global brandmark. The logo uses the initials of Arch Atelier, with negative space. The two "A"s where transformed into triangles that act like arrows upwards, which is the core concept of architecture, building towards the sky. The negative space also helps to give ascending harmony to the logo, which resembles innovation.
Developed for a food science orginisation, the goal is to maximise dietry intake for the purposes of weight loss, muscle growth and/or general well being. They also develop meal plans for people with food allergies. The concept; a focus on things like protein supplements, vitamins & other nutrients in their isolated forms - such as whey, the protein strain isolated from cow's milk that aides muscle development. The bottle is half full; therefore the fruit is still growing, when the chemical mixture is at its prime, the bottle will be full & the fruit complete.