Simply Crow will be a provider of location based information services that offer consumers real-time access to shopping information by leveraging shopper networks. Simply Crow will provide information like for example Debenhams or Harrods having a holiday sale or the launch of new Diesel Fall men’s apparel collection. This will be not limited just men’s or women’s wear and accessories; it will also cover similar deals in the electronics and home furnishing space as well. What makes it so convenient for the end users is that they can search for this type information while they at home or on the move or out shopping on the streets, and through any communication device of their choice – laptops, iphones, ipads or basic mobile handset etc.