"DELAY is all about keeping you updated on everything that happens in the music industry without taking away our references. A music and events producer that exceeds the limits of stereotypes. Here is your meeting with DELAY. After all, everything that involves music deserves an echo, an effect, a little extra time of reproduction. For the design of this brand we aimed to work in a way that it would represent several different applications in different situations like rock, indie or pop. The brand would change according to what would be released, to adecquate itself to the kind of information it should bring.”
"The project was developed for a restaurant and pizza place, which is very common in Brazil. The brand and the material has a vintage feel to it, due to the architectural aspect of the place.”
The concept is: subtraction. The name was created by leaving off the first letter of "concerto". So doing the same in the visuals was an obvious choice.
Generation. An abstraction of the word generation. Swirly, lace like logo type writing. Use it on any project you may wish. Under Creative Commons Attribution. Hope you like it. http://www.logoopenstock.com/1080-Generation-vector
The logo is a clever coming together of the idea of "the eyes are the window to your soul" and the universally recognisable symbol for "sharing" content through social media networks which is the "soul" of what the company provides.