This logo for a completely fictitious company started when I noticed that the negative space with the letter P set in the typeface Blackoak looked a bit like a gun firing a bullet. This got me thinking of how interesting it would be if there were a super-girly, female-owned and operated boutique, catering only to women, which sells not only firearms and ammunition, but also beauty supplies. Everything a modern woman needs! Hey, if you're gonna make up a logo and a company to go with it, why not have a little fun with it? Here, the left side of the P reveals the profile of a gun barrel in negative space, while the negative space within the bowl of the P reveals a makeup brush, which doubles as a bullet being fired. The P mark, based on the Blackoak letterform, is constructed by hand, and the type for "Patricia's" is based on Archive Antique Extended, and is also constructed by hand. I did this because I wanted rounded corners and edges to give the logo a more feminine touch.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.

Logo for studio

MindSight - brain/computer technology company