This completely fictitious company logo is the result of happenstance typographic exploration.

Through modification, I discovered that a lowercase M, set in Matrix Script Bold, began to resemble an elephant. Realizing the potential for a self-initiated logo development exercise, I dubbed my hypothetical company "Mr. Memory," an allusion to the idiom, "an elephant never forgets." With the addition of the R and the peanut as a punctuation replacement, the character exists both as an elephant as well as Mr. Memory, himself. This company could be one that manufactures RAM or external hard drives, or it could be a learning center.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.