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Many don’t realize that each typeface we encounter in our day-to-day lives is a result of a very intricate creative process, that requires considerable effort on the part of it’s designer. Yet, the hallmark of any great typeface is humbleness: when you aren’t even aware of it while reading, then it’s good. That is the conflict I wish to resolve by raising awareness of the world of typography. I wish to pay my respect to the great masters by capturing their likeness in a series of portraits, composed of the very typefaces they brought into existence. Please take a moment to absorb these images and realize: in any great typeface, each and every letter is born of hours of care and effort, to people who really love their craft. László Sándor

New Branding was developed to increase recognition and reputability. Being a small Accounting Firm, Sandra wanted something fun that her customers could identify with (Bringing in a show box of expenses).

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以空格符號表現“空無所有·無所不有"的設計理念。