Designer: Daniil ShumakovSymbol for Cafe Fika company in negative. FIKA is a Swedish concept of gathering together on the evenings with friends, family, colleagues, having a pleasant and cozy time around coffee. Symbol is inspired with an Swedish story, with boy and bear, who gives a coffee beans to bear and makes friendship.
To update the clients 'Boys Toys' brand using the same black, red and white colours and to appeal not just to teenage children but to juniors. The rocket was used as a retro element but also shows a moving forward toy brand to inspire imagination within children.