FINAL DESIGN. It is based on the company name, which in turn comes from an abbreviation of "AS UNique AS You ARe". Offering unique, self-customized cashmere products is one of the central concepts for this brand, hence the fingerprint-goat.
The symbol representing a crown, refers to something noble, reflecting the quality of the work, as well as referring to the crown of Santa Maria, since the main public served is the Catholic church.