Designer: Deconstructed DesignMy logo design is based on the structure of the letter 'A' in combination with the form of a flint arrow head. Arrows have a connotation to meet targets which graphic design projects are based upon.
Urban Jungle was hired to develop Liv’s brand strategy, including its tagline and brand story. After clarifying its vision and defining its mission, values, personality, promise, experience, Urban Jungle then crafted the new corporate identity for the firm. The new look is simple, bold, and contemporary. It captures the essence of the firm’s fun and friendly personality while communicating its promise to help Edmontonians love where they live.