Designer: LA-DFairPlay is a sports & cultural marketing agency. We chose to design a colorful identity, that could also change and evolve. The logo consists of a shield - evoking the prestige of major sports clubs, with a left side wearing stripes (meaning fair, straight, respectful) and a right side reprensenting the "play" side: curves, meaning creativity, fun, and competition.
Swurl Wine is elegant wine company looking to re introduce their brand and expand in various flavors. I wanted to emphasize on the idea of swurl and execute an imagery that represent that word itself. Playing with the negative space and open concept, I created a minimal yet surreal identity.