Designer: MotyfOverview The company – Boutiquette, online boutique selling affordable clothing made from natural high quality fabrics, from up and coming designers. Challenge Developing a memorable, fresh and creative logo for the Boutiquette brand. The logo should relate to the name Boutiquette, which is a combination of words boutique and etiquette. The task was to create a visual identity which would convey edginess, creativity and style.
This logo has been designed for a fitness club called "Tapesh". Tapesh in Persian means heartbeat. I used an image of a pulsation of heart combined with the name of the club.