Designer: Marian TupyFort Hartley School for Betterment is a Branding Consultancy Agency in Cape Town. Believing that brands at all times should reflect their personality through great design. The name Fort Hartley is taken from a family trading store in Lesotho from the 1950's - history is important. School for Betterment ties into the companies school theme. Clients are students and students are valued.
This is our own logo designed for initially for this company. Idea behind creating this logotype was just to make it visible ad readable in its simplicity. Since the name CRAZYDES evolved from CRAZY and DESIGNERS , we were keen in making it simple and easy for everyone to read upon. With this thought in our mind, we had created this logotype with the crazy Y letter in between the two words.