Designer: qua_ngaoLogo design for a Dutch sport physiotherapy company called 'fysiosportief'. They asked me to come up with a new refreshing logo for their business. The client preferred the type to be custom and as friendly looking, easy to read and a little twist integrated in it that shows some sort of speed and dynamic. The icon is a combination with the letter 'F' together with a running human. Also tried to perfect the balance by adding that same shadow effect from the typo.
The lettering constructed irregularly, as if it had been drawn by hand, expresses the organic aesthetics of Cultivah. The branch, which extends throughout the lettering, as if it had germinated, contemplates the main product of the company, the one of vegetal origin. Finally, the noises present throughout the brand, its imperfections, illustrate the in natura language of business, free from external agents and conceived in its purest form.