Designer: BunkoffBranding for Ponoi (“ПОНОЙ”) River Co (since 1991). - They operate high-end catch-and-release fly-fishing camps on the Kola Peninsula (northern Russia). The fishing is second to none and the river is known as the most prolific Atlantic Salmon river left in the world. Target audience is 55-60 years old.
The concept of this logo is a bit traditional as the elements are aligned to the central axis to provide stability to the Visual Identity. We iconized the product in order to avoid any language barriers between the brand and any potential customer.