The Crazy Tomato

Restaurant Designer: KiblerDesign
Submitted: 06/22/2011 • Featured: 07/02/2011
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Platform brings many talents together to form a solution, this is what makes up Platform - in a nutshell. The branding signifies these talents with multicoloured squares which are brought together to make up the logo and branding. The squares also form a 'platform' shape.

The main logo is ever changing and diverse. The number of squares and the colours are constant, but they rearrange from letterhead to business card to website etc., so it'll always look the same but is dynamic and evolving - just like Platform’s work.

2Nov-17-11

This is a logo for a completely fictitious entity named IMPORTL, which could be an open source web development site, or some type of developer software.

The idea is that the triangular facets form a series of open holes, or "portals," in multidimensional space. The central facets can also be seen to form a cube which is open on three sides. Lying before each opening is another opening on that side's respective "floor," yet, in an Escher-like paradox, where spatial orientation is an irrelevant construct, there is no floor. There is no up, down, left, right, back, or forth. This hyperspatial environment suggests infinite possibilities for the arrangement, manipulation, and exchange of data.

For color, the idea is that the primary colors that form the central cube beget the secondary colors that rotate outward, suggesting expansion, transformation, evolution.

The mark employs a custom typeface that compliments the angularity of the mark.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.

0Nov-11-13

0Jul-10-09

Devereaux specialise in blends; fruit & nut blends, spice & cream blends, they also make their own herbel tea blends. All their baked goods have a specific blending combination that gives their breads, buns & cakes a unique flair. The mark is inspired by their award winning honey-apricot rye loaf. The apricot stone doubles as a honey wand, suggesting a literal manner of 'blending' both flavours.

2Jun-17-12