Designer: Tømmehttps://www.behance.net/gallery/31088181/ADRIFT This brand has as strategic goal, to represent and communicate through a set of visual signs or identifiers the prestigious shop Adrift. It intends to position itself among the top 5 five best brands in the world, represented by the quality of its products and the personalized attention. Transmitting a concept of constant growth and innovation to thus become unique.
"O Rei do Cangasushi" logo is a prototype for a probable sushi bar in Brazilian northeast. The artistic design was entirely based on the figure of "Virgulino Lampião", the legendary king of the outlaw (outlaw means "cangaço" in portuguese), folk hero. A slice of salmon above the rice cake represents the typical hat of outlaws (outlaws means "cangaceiros" in portuguese) led by "Virgulino Lampião" (who wore glasses and had a blind right eye) at that time and today is considered the symbol of the Brazilian northeast.