Designer: SweetSheDesignsThis logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
The vending machine company Candy Solutions required a bright, bold and playful logo to reach its consumers and to stand out from competitors. The "CS" symbol was created through an experimental process of drawing with striped toothpaste before being digitally rendered to resemble rock candy. Red and yellow were used dominantly within the design as they have been linked to the stimulation of appetite - important in the impulse purchasing of food.