Designer: CrowhisperMarketing agency. One of initial proposals presented to the client. Face hidden in lettering and underscored with a smile may not be a revelation, but it still works pretty well. Gradual increasing of letter`s weight directs viewer to the face and in a way symbolizes company`s job - magnifying marketing message of their clients.
The symbol is inspired from the huge outdoor tent that is so characteristic of a Mela* or Fair. It depicts a colourful tent made up of arrows converging which stands for the exhibitors and the consumers who come from different areas to meet under one roof. (Mela means Fair in Hindi)