Shark Font / Wordmark / Verbicons

Geek Eyewear ®, who sell chic eyewear celebrates diversity, individuality, and creative enthusiasm of Geek culture.
A flippable, reversible logo that always reads the word ‘GEEK’ no matter which way you look at it. The shape also looks like a geek wearing glasses. The angular shapes relate with the technology industry, whilst also looking like an alien language.
Unfortunately this logo design was not used by the company.