Logo design for a Dutch sport physiotherapy company called 'fysiosportief'. They asked me to come up with a new refreshing logo for their business. The client preferred the type to be custom and as friendly looking, easy to read and a little twist integrated in it that shows some sort of speed and dynamic. The icon is a combination with the letter 'F' together with a running human. Also tried to perfect the balance by adding that same shadow effect from the typo.
This is one of four log concepts that i designed and developed for a client. Their business is brand protection so the concepts had to be crystal. This logo didn't get picked as its visual associations did not relate to the corporate values of the client. I may recycle it as a personal brand id but still the visual elements has no relation to the name of my business "atoms". Thanks