ROOT design studio

"O Rei do Cangasushi" logo is a prototype for a probable sushi bar in Brazilian northeast. The artistic design was entirely based on the figure of "Virgulino Lampião", the legendary king of the outlaw (outlaw means "cangaço" in portuguese), folk hero. A slice of salmon above the rice cake represents the typical hat of outlaws (outlaws means "cangaceiros" in portuguese) led by "Virgulino Lampião" (who wore glasses and had a blind right eye) at that time and today is considered the symbol of the Brazilian northeast.