Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.
Did this for a submission - Its for a donation drive. The curves/flourishment around the words represented hands - which means extending our hand to help the needy people with a sincere heart and of course with a smile too. Within the logo there is a heart and a smile see if you guys can spot it! Any comments on how to improve is also welcome! Appreciated it!.
The project had as its starting point to convey the essence of the service offered. For this, they were considered as pillars of the concept, the reception, the human relation and the trust. The brand, built from the initials of the name of the professional, form a mandala that in addition to refer to energy and reflection, create a link with the patient.