Developed for a speech therapist & vocal coach based in UAE, I have developed both a Latin & Arabic typographic solution (see variations). Concept here is 'fun with pitch' - the green swirl represents travelling soundwaves, the yellow bar represents the golden note (or perfect pitch) with the blue bars representing the plus/minus discrepancy, so it’s about precision. There is also an implied smiley face, can you see it?
GMC Software Technology develops innovative software solutions for personalized customer communications. Their market is fundamentally changing from print communication to multi-channel output on eletronic devices. In order to meet the new market trends, the swiss-based company is introducing a new solution named «Inspire» . The logo with the swinging, colorful stripes was designed to express how the software solution creates powerful customer contacts, delivering personlised messages on multiple channels.