The brand name was inspired by its NZ origins, the Maori language and it pure make-up, hence the pura part of the name.
We developed a vibrant mark and bold visual language to share the unique (and exciting) story of Apura. The images evoke the purity of this product and the colour palette was picked from the NZ landscape.
Nugno is a company that was formed when two compatible and creative individuals – Luca & El – came together. Grafting in collaboration, the pair multiply the excellence of their work, producing result- and experience-driven work. Their mission was to design an identity to define a distinct brand style that communicated the core values at the heart of the business – passion and creative brilliance. The final design combined a minimal typographic aesthetic and simple colour palette to create a distinctive visual identity communicating the purity of their style.