Circular shape with speechmarks reaching out show the communications specialism. The coloured lines show the diversity of their clients and the offer. The lack of symmetry of the lines adds energy - the feeling of communication lines buzzing. Logo represents
The age old Banyan tree which is essential to the brands identity was rejuvenated bith to showcase the brands heritage as well as to contemporize the brand. The green was derived from the category and the orange was used to show optimism.