Designer: Tim SmithPureRein is a producer and distributor of healthy food Its founder, valuing the work of designers, like Polish logo design legend – Karol Śliwka – wished for a classically simple logomark. The created graphic combines symbols of a fork and a flower, representing food, nature and happiness. The fitting font is rounded, organic-like. Working with the Purerein brand consisted also of designing an extensive series of packaging with hand drawn illustrations of plants associated with the products.
Identity project for a creative copywriter based in Santa Monica, California. The client wanted a bold wordmark that expressed innovation and creativity.